AMA with Lacey Picazo- How to Build an Agency

Comment

AMA with Lacey Picazo- How to Build an Agency

AMA_RiseandDesign_4_6_18.jpg

The first Friday in April is going to extra exciting this year, everyone.

Making that jump from a solo creative genius entrepreneur to an agency is a pretty giant leap. Like, Niel Armstrong level. Or at least it can seem like it. There are a ton of things to think about: management, processes, client acquisition to sustain employees, office space, rebranding, hiring, trusting your staff, payroll...shall I go on?

But that leap to an agency can help you level up. Having a team will allow you to focus on the parts of the business that you totally love. You can land bigger clients all while (hopefully) working less...and see people more often in real life because you're not just working from home all the time...

Luckily for us, Lacey of ZoCo Design has made that giant leap and she's willing to come to Rise & Design to let us poke her with all our questions. It's one small step for a solopreneur, one giant leap for creative kind. Yeah, I got cheezy.

Who is Lacey?

Lacey is the Founder and Principal of ZoCo Design, a brand strategy and user experience agency in the heart of Grandview.

A small shop, Lacey has experienced first hand the change that happens while evolving ZoCo from a studio of one to a studio of a dozen—feeling the pressures of wearing every hat and the dangers of owning roles you don't love, all while trying to stay true to the values that brought ZoCo to life in the first place.

Five years in, Lacey finally feels like she's found her sweet spot and is excited to share her experiences with the Rise & Design community!

See you April 6th!

Love,

ANNA HETZEL

Conversion Copywriter

www.annafhetzel.com

Comment

March 2018: Value Based Pricing

Comment

March 2018: Value Based Pricing

At March’s Rise & Design we gave each other a massive boost, reminding that yes, we are totally awesome and we deserve fair pricing for the great work we do. We discussed value pricing, product pricing, hourly vs project prices, and oh so much more.

Comment

Rise & Design Tickets

Comment

Rise & Design Tickets

Due to the popularity of our meet-ups and because of spacial restrictions, we've maxed out our monthly events at 30-35 attendees; this size keeps our conversations group-centric, allowing everyone to participate in the primary discussion. 

Comment

Mix & Mingle Recap

Comment

Mix & Mingle Recap

M&M17-y-and-d-tree.jpg

Mix & Mingle was our first holiday party at Rise & Design, and we couldn't have asked for a better shindig! Attendees drove from Wheeling, Cleveland, and Indy to imbibe the holiday spirits and make merry with us all evening.

We are constantly humbled and excited about the creative community that we are building here in Columbus. Rise & Design could not be as awesome as it is without all of your time, hearts and ears. This holiday bash was really just a way to celebrate this incredible year that we've had and all of the inspirational people that we have all met.

M&M17-y-studio.jpg
M&M17-mingling.jpg
M&M17-pizza-cookies.jpg

We strung festive lights and hung bunting with care, Yao's husband Eric was kind enough to bartend for us and our 50+ closest friends. Everyone brought cookies or snacks to share and stayed late into the cold December night. Beyond entertaining old friends, a handful of people came to meet up and feel out the vibe. We couldn't be more grateful. 

M&M17-e-drinks.jpg
M&M17-drinks.jpg
M&M17-d-and-group.jpg

Many thanks to all of you that baked, supported, bought gift packs, and brought your experience and wisdom to our events in 2017. And a HUGE thanks to Christa Kimble Photography for capturing this event.

We are looking forward to another fantastic year with Rise & Design. Join us for our January meet-up to kick off this year right!

Danielle & Yao

Comment

September AMA with Ali Aried Accounting

Comment

September AMA with Ali Aried Accounting

AMA-Ali-Aried3.jpg

Hello everyone!

This is Yao here, and I wanted to say that our September meet-up was jam packed with valuable information! We invited Ali Aried from Aried Accounting to our 2nd AMA (Ask Me Anything) to come talk to us about all things related to taxes and bookkeeping.

Taxes and handling the financial side of running a business is usually not the first thing we creatives are jumping up and down for.  We all know that it is an essential part of continue to do what we do without getting into trouble with the IRS, but honestly?  After 15 minutes of looking at spreadsheets and numbers, it all feels too overwhelming.  However, knowledge is empowering, which why Ali was at our event to shed more light on this subject that we can all learn more from!

Ali Aried is a local accounting and bookkeeper here in Columbus, Ohio, and he is well-versed in working with small creative businesses.  In fact, he has been a long-time accountant to a few of us, including myself for Yao Cheng Design, Jeremy of Slagle Design, and Dylan of Menges Design!  Because he has experience working with small businesses, he has a better understanding of our common concerns and struggles.  In my own experience in working with him, Ali was a great resource for my many, many questions as I first started my business.  I asked a lot of basic questions about quarterly taxes or what I can write off as a business expense in the beginning.  As my company grew, my relationship with Ali became more involved and we began talking about how/when I needed to start adding payroll, for example.  I even started meeting with him mid-year to review quarterly tax, which I believe this is a general good practice for all business owners, but I also think this is more specific to small business owners.  Our year to year can fluctuate greatly, which makes a mid-year touch base crucial, so that both you and your accountant can project adequately your earnings for the year!  Ali touched on many of these basic questions and topics at this AMA.

AMA-Ali-Aried6.jpg
AMA-Ali-Aried4.jpg
AMA-Ali-Aried1.jpg

Over the course of an hour, he talked about why it is so important to start with a business account, a federal tax ID, and to register as an LLC from the start.  His advice is that if you build the foundation right from the beginning, then you will save yourself a lot of energy later on when it comes to tax time!  When you start with an LLC, you are able to remove your Social Security Number when you file your taxes or when you are filling out W-9's.  Also, as an LLC, you have the flexibility to grow your company (up to 20 people) in a variety of ways in the future!  You can file as an S-Corp, for example, if you are ready to add other full-time employees to your business.  As an S-Corp, you are no longer filing as an individual and can save you the amount paid to the IRS!  He touched on a few other subjects, such as quarterly tax, when to file as joint income, and how to open a 401K as a small business.  

We hope to have more of these AMA's in the future, and feel free to leave us a comment if you have a suggestion or person that you think would be interesting for us to host!  You can get in touch with Ali here, see you all on October 6th for our next meet-up about how to create new opportunities!

Cheers,

Yao of the Rise & Design Crew

Comment

July Recap - AMA with Ryan Appleton

Comment

July Recap - AMA with Ryan Appleton

This past month, Ryan Appleton from Satellite Office, graciously allowed us to pick his brain regarding the agent/art representative facet of the creative industry in Rise & Design’s first-ever AMA (Ask Me Anything!) session.  

Ryan provided valuable insight on if /when hiring on an agent is the right move for one’s company and the affects doing so will have thereafter, for small businesses all over the spectrum. 

For Satellite Office in particular, they are more than simply an art rep/agent, but rather they work with designers closely on projects and act as an extension of the artists to help them expand in their work.  Approximately only one-third of his job description is finding work for artists, with the remaining two-thirds being assisting artists with what they need to complete projects for clients (whether it’s sketching, photo and video editing, or going to the grocery store and buying all sorts of Mars Candy snacks!) 

From a more traditional aspect, agents are also incredibly helpful not only in helping designers find work, but also negotiating terms, conditions, and pricing for projects.  Often times, artists struggle with quoting a price for their work, typically undervaluing the cost.  However, an art rep can help with this, recognizing what a fair price would be for a particular project and the steps involved throughout the creative process to get to the final work.  Clients are sometimes unaware of everything that is involved in a project, so by creating a detailed invoice that outlines all of the steps and final pieces they are receiving, they are more likely to understand why the quote for a project is what it is. 

Again, we thank Ryan for his time and informative answers from our AMA!  Visit our directory if you'd like to get in touch with him or any of our other talented creatives!  We look forward to having more of these in the future with professionals from different industries.  Our next AMA will be in September, featuring Ali Aried, who will chat with us about small business accounting.  Hope to see you guys then!

Cheers,

The Rise & Design Crew

 

 

Comment

Rise & Design Cocktails

Comment

Rise & Design Cocktails

Let's be honest: mornings are hard. For those who can't drag themselves out of bed or away from the office, Rise & Design hosted its first bad and boozy cocktail hour in June at Curio. From 5 to well past 10pm, new friends came and went in the balmy summer evening.

cocktails-drink-detail.jpg

The vibe is casual, more relaxed than Friday mornings, some opting to bring spouses or significant others. Located just south of downtown, Curio is a centralized location for end of day hangs, narrow to encourage vulnerable discussion. Unofficial R&D photographer, Christa Kimble, was on hand to capture the skilled hands of barkeeps, Ben and Caed, as they deftly mixed stiff drinks with heavy pours.

Mixing spirits produce complex and vibrant cocktails. We believe the creative spirit also becomes more potent when we mix and mingle. Join us every summer month (June-September) on Wednesdays from 5-7ish, and add a dash of your craft to our community. We think you're top shelf!

Comment

Join Our Directory!

Comment

Join Our Directory!

Stay connected with the Rise & Design community!  

We're proud of the diverse community we foster here in Columbus, from furniture makers to designers, podcasters to florists. Whether you're an entrepreneur or in-house, we want to celebrate your contributions and talents by becoming part of our directory!

We created this page as a resource for referencing and sharing. Focus on the good conversations that are happening during the meet-ups rather than struggling to remember who's who.  Roll in card free to keep the meet-up friendly and chill, catch up virtually later.  

Visit our Directory page, fill out a brief form, and attaching a high res profile photo to join Columbus's brightest doers and makers.

We hope you can help us continue to build this great community of ours!

The Rise & Design Crew

Comment